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Photo: Reuters

Commerce eyed at iconic venues

The "Water Cube" and "Bird's Nest" will be revamped into commercial venues as soon as the Paralympic Games have finished.

  • A marketing man's dream

    The Olympics may have a negligible impact on the country's economy, but the 'Made in China' brand will reap dividends in the long...

  • Pain or glory, sponsors back Liu

    Liu Xiang's sponsors pledge to continue their co-operation with the superstar hurdler despite his Olympic pull-out.

  • Star's sponsors put on brave face

    Big corporate names continue to support Liu Xiang, despite the hurdler's shock exit from the Beijing Olympics.

  • Post-Games economy 'still sound'

    The economy would not slow down dramatically after the Olympics although post-Games effects should be managed to minimise...

  • Corporate glitter on the green

    With their eye-catching exteriors, interactive games and performances, sponsors' pavilions are trying to impress visitors to the...

  • Sinopec lifts its game

    Oil refining giant has played key role in Beijing's campaign for clean air.

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